This opportunity will revolutionise the digital shopping experience using Augmented and Virtual Reality technologies which will enable customers to try on clothes, jewellery, makeup and eyewear virtually, proceeding seamlessly to purchase.
The future shopping experience for the consumer will entail not having the laborious task of having to change clothes in a changeroom which will save significant time and then shoppers can effortlessly promote their augmented reality experience on social media whilst enjoying instant gratification from their purchase.
3D rendered modelling is utilized to provide a real life look to the clothes that are being tried on in augmented reality.
The retailer however will benefit from the convenience of setting up a digital store or implementing pop up concept stores with little investment whilst maximizing returns through the uniqueness of the augmented reality technology. Most importantly the retailer will gain valuable insights into customer behavior through inbuilt analytics which will indicate popular choices for in – store shopping and try – on trends.
With an Idea to bridge the gap between online and offline these smart mirrors are being built to enable bricks and mortar stores to cross-sell, up-sell, personalized customer service, one-point inventory access, personalized promotions, analytics etc.
Currently there is no competition in Australia for this type of opportunity.
This should be an immediate call to action for any astute investor.
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